The brand’s web site states its original intentions: “In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. Some went as far as to call the collaboration “a betrayal.” “When you go into the store, it’s full of. “They represent the worst form of street culture,” another thirtysomething skater said of Supreme, which received a cease and desist letter from Louis Vuitton in 2000 after it screen printed the luxury brand’s monogram onto skate decks without authorization. They started the brand as a … you to fashion, and now they’ve become it,” he said, stationed at Forgtmenot. “It solidifies Supreme’s place in fashion, which is so stupid. Most skaters who spoke with WWD requested anonymity for fear of retaliation from Supreme employees - a downtown tribe deeply rooted in lower Manhattan’s social scene.Ī burly creative in Carhartt overalls also felt disenchanted by the Supreme-Vuitton collaboration. ,” an anonymous thirtysomething skater said of the collection at the Lower East Side watering hole, Forgtmenot. WWD rode the D train down to the Lower East Side, and spoke with a gamut of skaters - at an LES skate park, skate shop and skate bar. Louis Vuitton did not offer comment on the estimated price. The collection’s reported high price tags have left Supreme’s original base of skaters nonplussed, with many exclaiming that they feel “exploited” in seeing their tribal garb fed through the luxury assembly line.Īccording to streetwear blogs, it’s expected that a skateboard carrier from the collection - sold with skate deck and accessories included - will be priced at $54,500. In teaming with the skate-oriented streetwear label, Vuitton will release a collection heavy on accessories - including skater-type ephemera. Supreme may have unveiled its MetroCard design last week to mass fanfare, but another of its collaborations is proving to rile the brand’s skater base.Ĭontroversy continues to ripple through New York’s Lower East Side skate community following Louis Vuitton’s fall men’s runway show in Paris last month - when the French house unveiled its collaboration with Supreme.
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